Wallace Design Studio

Successful Branding

From The Wall Street Journal:

The Facebook IPO has both the financial and marketing communities abuzz, and with good reason. Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired.

For brands, however, online social networks are far from the Holy Grail of marketing. The research is increasingly clear and compelling that for brands that want to be social and generate conversation, a far bigger and more powerful force is real world, face-to-face conversation.